{"title":"Sale – Rugs","description":"\u003ch2\u003eSale – Rugs\u003c\/h2\u003e","products":[{"product_id":"gesso-jute-rug-off-white-dark-fig","title":"Gesso Jute Rug - Off-White\/Dark Fig","description":"\u003cp\u003eThe Gesso Jute Rug is meticulously handwoven from hand-spun jute, showcasing exceptional artisanal craftsmanship. Raised, expressive woollen lines flow gracefully through the design, creating a dynamic sense of motion and fluidity. The abstract pattern enhances the rug, adding warmth and depth, making it a truly welcoming addition to any space.\u003c\/p\u003e\n","brand":"Ferm Living - UK","offers":[{"title":"140 x 200 cm","offer_id":55874063040889,"sku":"1104271100","price":223.2,"currency_code":"GBP","in_stock":true},{"title":"170 x 240 cm","offer_id":55874063073657,"sku":"1104271101","price":343.2,"currency_code":"GBP","in_stock":true},{"title":"200 x 300 cm","offer_id":55874063106425,"sku":"1104271102","price":524.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0135\/6922\/8900\/files\/663926_1104271100_1.png?v=1762178964"},{"product_id":"gesso-jute-rug-terracotta-off-white","title":"Gesso Jute Rug - Terracotta\/Off-White","description":"\u003cp\u003eThe Gesso Jute Rug is meticulously handwoven from hand-spun jute, showcasing exceptional artisanal craftsmanship. Raised, expressive woollen lines flow gracefully through the design, creating a dynamic sense of motion and fluidity. The abstract pattern enhances the rug, adding warmth and depth, making it a truly welcoming addition to any space.\u003c\/p\u003e\n","brand":"Ferm Living - UK","offers":[{"title":"140 x 200 cm","offer_id":55874063761785,"sku":"1104271121","price":223.2,"currency_code":"GBP","in_stock":true},{"title":"170 x 240 cm","offer_id":55874063794553,"sku":"1104271122","price":343.2,"currency_code":"GBP","in_stock":true},{"title":"200 x 300 cm","offer_id":55874063827321,"sku":"1104271123","price":524.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0135\/6922\/8900\/files\/707294_1104271121_1.png?v=1762178817"},{"product_id":"norte-rug-large-natural","title":"Norte Rug - Large - Natural","description":"\u003cp\u003eThe Norte Rug offers a larger format that brings warmth and gentle structure to any interior. Woven from a wool-rich blend, it reveals subtle shifts in tone and texture that create a calm, grounded expression. Its generous proportions make it ideal for anchoring a living space, dining area or bedroom with soft tactility and quiet elegance. \u003c\/p\u003e","brand":"Ferm Living - UK","offers":[{"title":"Default Title","offer_id":55874127626617,"sku":"1104271978","price":692.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0135\/6922\/8900\/files\/1047182_1104271978_1.png?v=1762177962"},{"product_id":"cilla-rug-tan","title":"Cilla Rug - Tan","description":"\u003cp\u003eThe Cilla Rug evokes a sense of fluid movement and botanical forms through its abstract floral design. Crafted from wool, the flat-woven base is accented with a hand-tufted pattern, creating a subtle two-height texture that adds depth and dimension. Natural variations in the wool bring richness and tactility to the surface. Each rug reflects the maker’s touch, skilfully blending tradition and artistry.\u003c\/p\u003e\n","brand":"Ferm Living - UK","offers":[{"title":"200 x 300 cm","offer_id":55874127724921,"sku":"1104271851","price":679.2,"currency_code":"GBP","in_stock":true},{"title":"170 x 240 cm","offer_id":55874127757689,"sku":"1104271849","price":471.2,"currency_code":"GBP","in_stock":true},{"title":"140 x 200 cm","offer_id":55874127790457,"sku":"1104271848","price":335.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0135\/6922\/8900\/files\/1104271851_1.png?v=1762247157"},{"product_id":"kompliment-rug-off-white","title":"Kompliment Rug - Off-White","description":"\u003cp\u003eThe Kompliment Rug offers a grounding presence to your space with its unique dual-texture design. Handwoven in India and crafted from wool, it features irregular yarn on one side, creating gentle texture and visual depth. Thoughtfully crafted to complement your interior, the rug provides a warm, tactile foundation that frames furniture and brings balance to the room. \u003c\/p\u003e","brand":"Ferm Living - UK","offers":[{"title":"140 x 200 cm","offer_id":55874136408441,"sku":"1104272088","price":239.2,"currency_code":"GBP","in_stock":true},{"title":"170 x 240 cm","offer_id":55874136441209,"sku":"1104272089","price":356.0,"currency_code":"GBP","in_stock":true},{"title":"200 x 300 cm","offer_id":55874136473977,"sku":"1104272090","price":524.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0135\/6922\/8900\/files\/737077_1104272088_1.png?v=1762178067"},{"product_id":"soil-kelim-runner-dark-sand-off-white","title":"Soil Kelim Runner - Dark Sand\/Off-white","description":"\u003cp\u003eDrawing inspiration from the intricate formations found in geology, the Soil Kelim Runner presents a three-colour design in natural tones with offset and irregular stripes for visual appeal. Woven by hand and crafted from 100% wool, the runner features a blend of soft New Zealand wool that offers a luxurious feeling underfoot. Fringed edges enhance its soothing tactile qualities, making the Soil Kelim Runner a beautiful and comforting addition to any space.\u003c\/p\u003e","brand":"Ferm Living - UK","offers":[{"title":"Default Title","offer_id":55874152857977,"sku":"1104269368","price":100.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0135\/6922\/8900\/files\/450496_1104269368_1.png?v=1762179644"},{"product_id":"soil-kelim-rug-dark-sand-off-white","title":"Soil Kelim Rug - Dark Sand\/Off-white","description":"\u003cp\u003eDrawing inspiration from the intricate formations found in geology, the Soil Kelim Rug presents a three-colour design in natural tones with offset and irregular stripes for visual appeal. Woven by hand and crafted from 100% wool, the rug features a blend of soft New Zealand wool that offers a luxurious feeling underfoot. Fringed edges enhance its soothing tactile qualities, making the Soil Kelim Rug a beautiful and comforting addition to any space.\u003c\/p\u003e","brand":"Ferm Living - UK","offers":[{"title":"140 x 200 cm","offer_id":55874162590073,"sku":"1104269365","price":199.2,"currency_code":"GBP","in_stock":true},{"title":"170 x 240 cm","offer_id":55874162622841,"sku":"1104269366","price":316.0,"currency_code":"GBP","in_stock":true},{"title":"200 x 300 cm","offer_id":55874162655609,"sku":"1104269367","price":460.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0135\/6922\/8900\/files\/608239_1104269365_1.png?v=1762180600"},{"product_id":"pose-tufted-rug-dark-coffee-off-white","title":"Pose Tufted Rug - Dark Coffee\/Off-white","description":"\u003cp\u003eThe Pose Tufted Rug bears stylised arm motifs inspired by ancient \"clappers\": percussion instruments shaped like forearms that symbolise human connection, creativity, and expression. These instruments produce a resonant sound when struck together, celebrating rhythm and unity. Hand-tufted from 100% wool, the rug boasts a deep, cosy pile, adding warmth and comfort to any room.\u003c\/p\u003e","brand":"Ferm Living - UK","offers":[{"title":"140 x 200 cm","offer_id":55874182676857,"sku":"1104269827","price":367.2,"currency_code":"GBP","in_stock":true},{"title":"200 x 300 cm","offer_id":55874182709625,"sku":"1104269828","price":732.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0135\/6922\/8900\/files\/818486_1104269827_1.png?v=1762179965"},{"product_id":"coir-mat-natural","title":"Coir Mat - Natural","description":"\u003cp\u003eThe Coir Mat is a modern adaptation of the everyday doormat. The mat is crafted from coir, a natural fibre extracted from coconut husks that is valued for its durability, moisture retention, and biodegradability. The Coir Mat features two woven textures with a looped border design, adding a stylish touch to its rustic construction. A natural latex coating on the bottom side ensures extra grip, making it a reliable and attractive addition that brightens any entryway.\u003c\/p\u003e\n","brand":"Ferm Living - UK","offers":[{"title":"50 x 70 cm","offer_id":55874194571641,"sku":"1104269947","price":31.2,"currency_code":"GBP","in_stock":false},{"title":"60 x 90 cm","offer_id":55874194604409,"sku":"1104269966","price":39.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0135\/6922\/8900\/files\/736861_1104269947_1.png?v=1762179815"},{"product_id":"studie-mat-nautral-off-white","title":"Studie Mat - Nautral\/Off-White","description":"\u003cp\u003eThe Studie Mat is meticulously handcrafted from 100% natural jute by skilled artisans in India, utilising the intricate soumak weaving technique. Featuring a minimalist triangular pattern, each yarn is woven over and under the warp threads, creating raised, rope-like designs that add depth and texture. The result is a durable yet visually captivating surface, with each piece standing as a unique work of art. This method blends traditional craftsmanship with modern design, showcasing precision and skill.\u003c\/p\u003e\n","brand":"Ferm Living - UK","offers":[{"title":"Default Title","offer_id":55874222883193,"sku":"1104270780","price":47.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0135\/6922\/8900\/files\/204864_1104270780_1.png?v=1762179407"},{"product_id":"athens-stripes-rug-natural-ink-blue","title":"Athens Stripes Rug - Natural\/Ink Blue","description":"\u003cp\u003eThe Athens Stripes Rug draws its inspiration from the plush carpets adorning Mediterranean stone houses. Meticulously handwoven from pure jute, it showcases a richly textured design that infuses any space with warmth and natural elegance. Featuring bold yet subtly softened stripes and soft, full fringes, this rug effortlessly blends rustic charm with timeless sophistication.\u003c\/p\u003e\n","brand":"Ferm Living - UK","offers":[{"title":"200 x 300 cm","offer_id":55874225144185,"sku":"1104271282","price":679.2,"currency_code":"GBP","in_stock":true},{"title":"170 x 240 cm","offer_id":55874225176953,"sku":"1104271281","price":471.2,"currency_code":"GBP","in_stock":true},{"title":"140 x 200 cm","offer_id":55874225209721,"sku":"1104271280","price":335.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0135\/6922\/8900\/files\/1214446_1104271282_1.png?v=1762179394"},{"product_id":"athens-stripes-runner-natural-off-white","title":"Athens Stripes Runner - Natural\/Off-White","description":"\u003cp\u003eThe Athens Stripes Runner draws its inspiration from the plush carpets adorning Mediterranean stone houses. 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Subtle variations in tone and weave reflect the hand of the maker, while the firm feel underfoot and understated design make it easy to layer or style solo.\u003c\/p\u003e","brand":"Ferm Living - UK","offers":[{"title":"140 x 200 cm","offer_id":55874226684281,"sku":"1104270806","price":343.2,"currency_code":"GBP","in_stock":true},{"title":"170 x 240 cm","offer_id":55874226717049,"sku":"1104270807","price":503.2,"currency_code":"GBP","in_stock":true},{"title":"200 x 300 cm","offer_id":55874226749817,"sku":"1104270759","price":711.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0135\/6922\/8900\/files\/560807_1104270806_1.png?v=1762179049"},{"product_id":"studie-rug-natural-off-white","title":"Studie Rug - Natural\/Off-White","description":"\u003cp\u003eThe Studie Rug is meticulously handcrafted from 100% natural jute by skilled artisans in India, utilising the intricate soumak weaving technique. 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This method blends traditional craftsmanship with modern design, showcasing precision and skill.\u003c\/p\u003e\n","brand":"Ferm Living - UK","offers":[{"title":"140 x 200 cm","offer_id":55874227929465,"sku":"1104270781","price":388.0,"currency_code":"GBP","in_stock":true},{"title":"170 x 240 cm","offer_id":55874227962233,"sku":"1104270782","price":564.0,"currency_code":"GBP","in_stock":true},{"title":"200 x 300 cm","offer_id":55874227995001,"sku":"1104270783","price":767.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0135\/6922\/8900\/files\/591393_1104270781_1.png?v=1762179000"},{"product_id":"firth-jute-rug-dark-olive","title":"Firth Jute Rug - Dark Olive","description":"\u003cp\u003eThe Firth Jute Rug is an expression of tactility, handwoven from durable jute and finished with soft cotton fringes. With its natural warmth and earthy presence, it adds a grounded sense of materiality to living rooms and bedrooms. 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